My Nephew developed flat head Syndrome (positional Plagiocephaly) when he was 4 months old. He was prescribed and treated with an orthotic helmet which he had to wear for 6 months using 23 hours a day. As we discovered this is painful for the baby and it was also expensive ( with an average cost of £3000).
At the time after completing my PhD in engineering I started work at the Institute of Neuroscience as a research scientist and I started to examine if there were any possibilities other than the standard, traditional treatment.
During my research I discovered that almost 50% of newborns develop flat areas at the back of their heads by the age of two months and a study in Canada, published by the Journal of Paediatrics found that 46% of 2-3 month old babies retain at least a mild form of the condition.
Following these findings we started to promote awareness, prevention and early intervention (using a natural treatment so that helmet can be avoided). We decided to create the one-stop-shop to source for solutions needed to solve the issue in a gentle, pain free manner.
The rise in cases of baby flat head syndrome is mainly due to the pressure asserted on baby’s head whilst sleeping on its back for a prolonged time. This followed the Back-to-Sleep campaign guidelines to help reduce the risk of sudden infant Death Syndrome, or SIDs.
When we were able to identify the cause as the baby’s head position during sleep we were able to start looking at solutions to assist in safe, alternative sleeping position with a redistribution of the pressure on the baby’s head.
There are various devices available on the market that claim to assist. However, apart from the functional aspect, the safety concern with this is paramount. We started to search for solutions that provide the baby with with clinical efficacy and present zero risk of suffocation and entanglement risk.
Best Wishes, Hock Soon Low